We learned to communicate where every word counts.
A large part of our story was written in the public sector. Ministries, secretariats and state-owned companies such as IESS, the Attorney General’s Office, CELEC, the Ministry of Health and Correos del Ecuador trusted us with messages that reach millions of people.
That is where we learned something we have held on to: strategy comes before the creative piece, and a clear message is worth more than a flashy one.
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